Authors have to adjust to a digital world, along with all of us. It’s hard to have that mindset, but if you want to grow your readership, you will. Let me tell you what I think about digitality. That’s not a word, I’m a writer and I can make up my own.
How many bookstores have you noticed closing recently? It’s amazing how this world is changing. It’s been at least three years since I’ve been in a bookstore, and there are several reasons. 1. I don’t have one in my town. Well, I do, but the owner told me she didn’t sell books. So, in reality, I don’t have one. 2. The closest one of reasonable size is twenty miles away. A large one is in Nashville, an hour and a half away. 3. Amazon has changed the worlds thoughts regarding buying books. 4. I love a digital book. I can take a lot of books with me when I travel. I always have one handy.
Recently, I read that one of the large bookstores will be going to smaller bookstores and only carry the New York Times Best Sellers. That leaves a lot of us out. They are also going to have a coffee and wine bar in some stores.
Then we look at Amazon which is going great. They are opening successful box stores. It’s also great for me (because I live in the boonies) to open Amazon.com and find a book I like. A digital is on my Kindle in seconds, and a print book is at my door in two days with no shipping cost because I am a member of Amazon Prime.
Today, digital marketing is growing. With all of our devices, we can market our book from our living room, office, or car. I love the idea of emails and blogs. It’s easier for me to reach a large number of people with my computer, than talking one-on-one. Saves time also.
Facebook Live is coming into more use. One of our authors did a video to market her book on her Facebook page. She received a lot of comments and views. We need to be aware of all these venues we have at our fingertips and take advantage of them.
On February 21, 2017 at 2 p.m. Central Time, I will do a Facebook Live to introduce Mantle Rock Publishing. Please come and visit with me. If you will send any questions you may have to email@example.com, I’ll be glad to answer them and put your name into a drawing for a free ebook published by our company. Tell your friends and mark that date. I’d love to see a large group.
My newsletter will come out tomorrow. If you’re not on the list, email me at firstname.lastname@example.org and I’ll be glad to add your name.
Kathy Cretsinger, Mantle Rock Publishing LLC