A lot of authors see the success of other authors, and they want to do what they are doing now. Sometimes this is not the best thing to do. Authors who have made a name for themselves have several books on the market, and they were not overnight successes.
What makes your book stand out in the market? The first thing is to have a good book that people will want to read. When you write that book that no one can put down and tell their friends about, then your book will fly off the shelves. The key to sales is to write a good book.
How do I write a good book, you might ask. Don’t do what everyone else is doing. Just because everyone is writing police crime doesn’t make it a good fit for you. Find our niche. Some people can write nonfiction very well, but fiction, they fall on their face. They should devote their time on nonfiction. You waste your time when you try to write something that you can’t do. Go with what you know and do well.
Learn to go outside the box. Don’t do the same thing over and over. One of my friends asks the same question each week on Facebook, “What are you reading now?” It’s the same question each week, and sometimes each day. Jazz up your facebook comments. Ask questions that will engage people. The more comments you receive on a post, the more your post will move up the ladder. This gets you recognized. People will become interested in you and what you do.
As I have said many times, do a blog consistently. Set a time on your calendar to write your blog. Treat it as any other appointment. Keep it. Be consistent.
We publish authors who have never been published before. Each one things their books will fly off the shelves. I thought the same thing when I published my first book. It didn’t happen, and it doesn’t happen with any first time author. This is a learning process. This is a time to build. We all need to learn patience. If you are persistent, you will have success. Learn during this time, and realize you have to have a large platform to be noticed. I am a firm believer that word of mouth will sell your books. If your book is outstanding, people will tell other people. You have to have people outside of your friends and family to purchase your book. You have to expand.
How do we expand when no one knows us? You must have a website. This is something we insist each author does. Even if you are not published at this time, when you are published, people will look for your website. Post on Facebook, Twitter, and a blog. These are important. I’ll agree I don’t do Twitter that much, but I do the other two. Talk to people. Tell them you write. Go to conferences. You don’t have to spend thousands of dollars to attend a conference. There are several good ones that will cost less than $500. Read books on writing.
The last thing is to have fun. Readers can tell when the fun has left your writing.