One of the most important thing for an author is their platform. When I first started writing I heard a lot about platform. Not wanting to seem dumb to my friends, I was too afraid of what they would think of me if I asked what a platform was. It took me a while before I figured out they weren’t talking about a stage or a pair of shoes. A platform is your fans, your tribe, or people who follow you.
How do you get people to follow you? There are several ways to get people to follow you. A newsletter is a good way. Another way is a blog. Then we get into social media. But I do all these and I only have about 100 following me. I’ve heard that before. You can’t make people follow you, but you have to make yourself interesting all the time. It’s hard because one day you’ll have a bad day, and no one wants to hear you whine.
Put on your happy face and say to all you’re friends, “Darlin’ it may be raining, but that’s liquid sunshine.” It won’t sell your book to tell people you had an appointment with a kidney specialist yesterday, and your blood sugar dropped very low before you could eat lunch. It won’t sell a book to tell them how much sugar you ate to get it back up. You all really don’t want to hear about my day. You want to hear something exciting.
What do you write? If you write contemporary romance, think about something to write about that genre. Have a series of blogs about the setting of your next book. Tease your readers. Make them want to read more about you and your blog. Ask a question each day on Facebook.
Increase your “friends” on Facebook and Twitter. The more people who know about you, the more they will want to buy your book. You have to make yourself available. Conferences helps to get noticed. We are constantly learning about our craft. It’s part of being a writer.
Last year I spoke at a conference in another state. I went to the class I was going to teach on Marketing, and a lady sat in the front row with her arms crossed. She looked at me and said, “I’ve had a book out for two years, and I’ve only sold twenty copies.” My reply was, “Have you done any marketing?” Her answer was, “No.” Your platform is your marketing. If no one knows you have a book for sale, no one will buy it. It’s that easy. To get noticed, you have to talk and type. This builds your platform.
How many people do you have as Facebook friends?