Something was said to me the other day that was a WOW moment for me. It was a round-about statement, but one that made me proud and humbled me. An agent had told one of his clients that Mantle Rock Publishing and another publishing company were the only two small publishers making money. This has been a discussion over the weekend at our house. What have we done to make money?
- We try to teach our authors how to make money by marketing their book. If you don’t market your book, no one will buy it.
- We have editors who do a good job editing our books. A book with a lot of grammar and punctuation errors can turn me off quicker than anything. I want as perfect a book as humanly possible.
- We did not rush into putting our books on the shelves of bookstores. A lot of publishers go under bu rushing into this. If we ever do put books in bookstores, it will be because you have a good market plan, and I’ve seen the results from your past sales. You are someone who markets nationwide, not only in your area. You’re willing to leave your comfort zone to market from coast to coast.
- We watch our budget. It does cost money to publish a book. We do expect the author to sell enough books to cover that cost. If an author does not, we can’t publish the next book for them. We need to know you are selling books.
- We love our authors. We want them to sell. We try to work with them as much as they’ll let us. We encourage them to market more and show them how to do a good job. We want each author to be well-known.
We are so proud of our authors. It’s been exciting to watch them grow in their writing. We are only a stepping stone. It all depends on how much you retain what we teach, and how much you use the knowledge.