As a new writer you probably thought like I did, everyone would buy your book. You’d be Amazon #1 Best Seller in a matter of days. It’s time we wake up and smell the roses. Becoming an overnight success means a lot of work. Very few people buy a book from an unknown author.
Here are some things I’ve learned in the last few years.
- You have to put a lot of time in marketing. I would recommend working at least half a day on marketing. You need to do a lot of things to get people to recognize your name. Most people have a large Facebook account with thousands of friends. No, they won’t all see your posts, but you need to post every day.
- Expand your area. It is better to be on other people’s blogs, than to write one yourself. My reasoning for that is simple. If I have 400 people reading my blog, and you have 300 people reading your blog, by advertising that I am on your blog, I’ll have an audience of around 700 people. The more people see your name, the more they will recognize you.
- When your book comes out, do a blog tour. A blog tour is being on as many blogs as you can in at least the first two weeks when your book comes out. Most people buy a new book within two weeks of release. That is why bookstores only keep a new book on their shelves for 2-3 weeks. Do not be on the same blogs all the time. Expand your area. People are asking for someone to be on their blog daily. Don’t stay with one small group. Go wider.
- Believe in yourself. Have confidence that you are a good writer. You did get published, didn’t you? Most writers never see their book published. If you believe in yourself, you’ll not be afraid to tell people about your book. Always have a positive attitude. It will show through in interviews for blogs and anything you do. Have pride in what you wrote.
- Do not be afraid to talk about your book. It’s always amazed me how people react when I tell them I’m an author. I love what I write about.
- Learn the craft. This is the most important thing. So many authors think they are good by getting their book published, or seen by a publisher. If you don’t know the craft, you book will be rejected.
- Have your book edited. In the last few years people have been self-publishing their books. Most of these books are filled with spelling and grammar errors, not to mention punctuation. This turns writers off, and they will not finish the book.
I know you have to have friends to buy your first book, but you eventually run out of friends. Where do you go from there? This is why you need to talk about your book and make new friends in the writing industry. Don’t stay in one group, but expand to a wider range of friends.
Have a blessed day.