First, welcome July! What do I think of when July comes around? Mostly 4th of July celebrations, but also cookouts, picnics, and hot weather. When it’s hot outside, like today, I stay where it is cool and write. At least that’s my plan.
Our group of writers have been getting facebook messages from me about their platform. What is a writer’s platform? A platform is a group of people who will help you sell your books.That’s probably not what you expected, but we need these people to help us with our marketing. Your people can be on a social media or on your email newsletter. They are people who love your writing, and they want to tell others about it. They will make reviews for you, which is extremely important, and they will be a friend forever.
How do you get those fans? Y posts. As more people see your comments, they will join your Facebook, either your author page or your personal page. Probably the most important thing is to be active on whichever social media group you choose. Personally, I like Facebook. It is a lot easier for me to post comments on. You may like another group. Whatever you choose, be active.
How many social media groups should I do? I would suggest only one, but do it well. It takes up a lot of time to do several social media groups. If you’re like me, you will forget which group you posted what on. That is the reason I stick with one.
The other thing I suggest is an email newsletter. Be consistent to write however many times you want to. I have around 1,500 names on my email list. I have been very slack using it lately, but I am going to revive it and do it once a month. Be consistent. Set aside a day of the week, like the first Monday of each month. Write a newsletter to go out on that day every month. Make it interesting and light. You don’t want to ramble on and on about nothing. Give them a few facts about yourself. Be personal. Have fun.
When should you start your platform? Before you publish your book. If you are thinking about writing a book, start your platform now. Decide who your audience will be. Zone in on that age group. Decide on your genre. Find ways to get in touch with people who write the genre you write. These will be part of your platform. Learn to schedule your posts. This is the biggest help ever. There are several programs that will let you do this. Find them and work smart.
No one will know you have written a book if you never tell them. Remember you have to tell people about your book. They won’t buy anything they don’t know about. Happy Platforming.
Kathy Cretsinger, Mantle Rock Publishing LLC.