Many new authors think they will be known as soon as their book hits the market. If you are new to writing and think everyone will want to buy your book, think again. Tim Grahl made a statement that I’ve used a lot in teaching. “If no one knows you’ve written a book, no one will buy it.” This is so true.
How do you think these million book sellers have reached the one million mark? They have made themselves known. They have, and still do, post on social media, write newsletters, be on blogs and podcasts. They help other new authors, they share their knowledge. They tell everyone they are an author. They build a platform.
The first time I heard “platform” I had no idea what it was. Everyone would talk about a platform. I was still clueless. I knew very few fellow authors. In fact, I was out there by myself, but I was keeping up on blogs, writing helps, etc. Michael Hyatt was the first person I heard say something about a platform. He should know, he was in the book industry big time! Finally he said something about a tribe, a fan base, followers, and I had the picture.
Tomorrow we’ll talk more about making your platform work.
Author, publisher, and podcaster